Distribution: We have been major actors in the beauty business for over 30 years and have become one of the most respected distributors in the region. We are exclusive regional distributors for reputable international brands as well as owners for two of our own brands. Provoc, on the other end, is flying on its own and is currently distributed in; Lebanon, Dubai, Egypt, Kuwait, Jordan, Qatar, Kingdom of Bahrain, Iran, Iraq, United Kingdom, Italy, Ireland, India, Russia, Australia and Kenya and is highly demanded in many more.

Development: Due to our experience and knowledge in the Beauty field, we were able to analyze and exceed the market by creating solutions of our own for our three franchise concepts, and started developing our very own makeup line; Provoc and eyelash extensions brand; Clashes.

Franchising: Operate your company by adopting the “Sawaya Distribution & Management System” or expand into your own retail shop or franchise; Howtowow, or a Provoc Studio.

Consulting: We are good listeners and a firm reference in the beauty industry for what concerns Marketing, Franchising, Retail, and Management.

Education: We arrange lectures, seminars, and tutorials on a monthly basis in collaboration with international Educators.

Communications: We intend to do all the creative work in house through the minds who see, touch and experience the brand every day. We challenge ourselves through thoughts about women, trends and other sociological patterns and matters to try to enflame a moment, a feeling, or desire.

Events: We display all our brands in Lebanon and Dubai on yearly bases at various events & outdoor shows that meets our brand’s caliber.