History

History

Our work speaks for itself. Take a look.

Sawaya Group has its origin back in 1990; Fadi Sawaya, our CEO, founded the company with an eye for choosing the best quality of beauty products, & building a dynasty in beauty business with a reputation for trading, franchising, & developing

With solid determination to distribute professionally, and operate with integrity of a handshake, Sawaya Group identity was born. As the business expanded & flourished worldwide, Sawaya Group became tantamount as being a major player in the market within multiple brands.

Today, Sawaya Group forms an umbrella organization covering six brands, managed by Fadi Sawaya’s longlisting experience in management skills in the local market & outside as well, while employing more than 100 people in the MENA region.

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